This was a lot of fun to create. We were given a tons of creative freedom to come up with a visually interesting and energetic spot for Truecar. We ended up walking the customer through the process from the point of view of a set of carton hands.

ClientTruecarMy RoleCreative DirectionYear2015Created atFlavorCreditsDesign and animation by Brad Backofen. 3D models by Brad Backofen and Jake Wilson.