Target Wonderpacks
The Wonderpacks consist of 12 different curated gift packages, nay 12 wonderfully curated experiences. Experiences that are far more than the sum of their parts. What better way to explore these Wonderpacks than by creating a wondrous factory that showed the packs being created and shipped off to their lucky recipients. This job was a blast that pushed us into some playful and surreal territory bringing this story to life. We also have a ton of hidden easter eggs in the spot that speak to the various items in the Wonderpacks! These ads will be bringing wonder and joy to your Facebook and Instagram feeds through the holidays. What wonder will you discover?
ClientTargetMy RoleCreative DirectionYear2015Created atFlavorCreditsDirected by Brian McCauley and Jason Cook. Designed by Ella Yoon, Brad Backofen, Andy Bernet, Danielle Otrakji, Adam Kohr, Mack Neaton. Lighting TD was Josh Kohlmeier. 3D Generalists were Billy Maloney, Deandre Moore, Josh Studebaker, Kevin Ferrara and Thuc Ngyuen. VFX by John Cherniack. Texture Painter was Ella Yoon. Cloth Simulations by John Cherniack and Emily Berveiler. Character Animation by Sarah Wolfe, John Cherniack and Deandre Moore. Matte Painting by Eric Mattson. Nuke Compositing by Maciek Sokalski, Chris Kong, Josh Studebaker and Josh Kohlmeier.